AMERICAN ANGUS ASSOCIATION - THE BUSINESS BREED

ANGUS ADVISOR

Angus Advisor Eastern Region

Regional tips and tricks from our industry experts.

By Lisa McCormick, Virginia Tech

April 29, 2025

Top of the class: The Power of Growth and Mindset in the Cattle Business

When it comes to raising high-quality Angus cattle, success doesn’t just happen overnight. It takes time, patience and a whole lot of learning. Just like in the show ring or out on the ranch, the mindset we bring to the table makes all the difference. That’s why understanding the power of “growth mindset” vs. “fixed mindset” can set you — and your herd — up for long-term success.

A fixed mindset is when someone believes their abilities, intelligence or skills are set in stone. In cattle terms, it’s the same as thinking, “I wasn’t born into a big-name operation, so I’ll never be successful.” A growth mindset, on the other hand, is the belief that skills can be developed through effort, learning and perseverance. It’s like saying, “I may not know everything yet, but I can work hard, ask the right questions and improve.”

In the Angus world, those with a growth mindset don’t shy away from challenges. They attend workshops, seek out mentors, analyze their breeding programs and make adjustments along the way. They understand that failures aren’t roadblocks — they’re lessons.

Take a young cattle producer entering their first national show. If they don’t place as high as they hoped, someone with a fixed mindset might think, “I’m just not cut out for this.” But someone with a growth mindset will ask, “What can I do differently next time? How can I improve my cattle selection, fitting, or showmanship?” 

That attitude doesn’t just lead to success in the ring — it builds a foundation for success in the industry.

So, whether you’re selecting your next herd sire, trying a new breeding program or stepping into the ring for the first time, remember: Growth isn’t about where you start — it’s about how you adapt, learn and keep pushing forward. 

Angus Advisor 1x1

by Lisa McCormick

Virginia Tech
ldellis42@vt.edu 

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