New Guide Details Show-Me-Select Enhanced Option
MU Extension Show-Me-Plus captures genetic potential of heifers.
June 20, 2024
by Julie Harker, University of Missouri Extension
An additional marketing opportunity for cattle producers is outlined in a new University of Missouri (MU) Extension guide, “Adding Value to Show-Me-Select Replacement Heifers Using Show-Me-Plus,” available at https://extension.missouri.edu/publications/g2094.
Show-Me-Plus is a secondary classification within MU Extension’s Show-Me Select Replacement Heifer Program.
“The Show-Me-Plus secondary classification certifies that Show-Me-Select heifers are being sold with additional genomic information available to the buyer,” says Jamie Courter, MU Extension assistant professor of beef genetics extension and research.
The information is delivered in the form of either genomically enhanced expected progeny differences (EPDs) or commercial genomic test results. “The DNA can be taken at any time as long as we have results prior to the sale. It takes about six weeks,” Courter says.
“The value of Show-Me-Plus lies in its ability to provide insight into what cannot be seen — a heifer’s genetic potential not only for fertility, but other economically important traits,” she says.
The guide explains how producers can get the most out of their investment whether selling registered or commercial heifers.
“Understanding the genetics of a potential replacement heifer provides irreplaceable information to the current or future owner,” Courter says. “Show-Me-Plus elevates the existing standard of excellence for which the Show-Me-Select brand is known.”
Editor’s note: Julie Harker is College of Agriculture, Food and Natural Resources (CAFNR) Extension news strategist for the University of Missouri Extension. [Lead photo by Shauna Hermel.]
Publication: Angus Beef Bulletin
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