Marketing
Demand, verification programs, pricing, risk management and more.
Cattle & Beef Markets: 2024 in Review
The year 2024 did little to answer the question of when the herd rebuild will begin. In many ways, it proved to be more of a sideways move rather than make noticeable progress in the beef industry.
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Five New Year’s Resolutions for 2025
Oklahoma State University’s Mark Johnson offers considerations for cow-calf operators to increase profits in the coming year.
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Market Closeout
AngusLink creates “reputation” cattle for most buyers, it provides the verified documentation that reduces risk and gives buyers the confidence to pay premiums, and the information they need to manage and market them more effectively.
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Final Fall 2024 Show-Me-Select Sale Sets Record
The Northeast Missouri Show-Me-Select Replacement Heifer Sale averaged $3,599 this December, setting a record.
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In the Cattle Markets
Anticipating supplies will be tighter in 2025, along with no significant signs of heifer retention or rebuilding, it makes sense prices will continue to be high in 2025 and possibly into 2026.
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Common Ground
In this episode of “Common Ground,” Mark McCully shares how the Angus breed has emerged as a unifying force during the past three decades, bringing much-needed consistency and reliability to a previously disjointed system.
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Final Market Update for 2024 with Troy Marshall
Troy Marshall discusses current trends in the cattle market and how Angus feeder-calf sales in several states got their starts, as well as providing an update on recent feeder-calf sales hosted in December and where we see the cattle markets heading in 2025.
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USMEF Shares October Export Report
October red meat exports above year-ago levels; pork on record pace.
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The Link
Marketing is about finding the right method to tell your story to the right audience.
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