Marketing
Demand, verification programs, pricing, risk management and more.
Doing Homework Earns Premiums
Brian Walt sets the bar high. W6 Cattle regularly qualify 85%-90% CAB and Prime. The family’s unwavering quest to improve carcass quality while maintaining a strong maternal base earned them the 2024 CAB Commercial Commitment to Excellence award.
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Most Consumers Are Unfamiliar, or Only Slightly Familiar, with Regenerative Agriculture
Survey finds consumers are unfamiliar with regenerative agriculture, increasing importance of food affordability.
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Reviewing Cow-Calf Share and Cash Lease Agreements
Cow-calf share leases or cash leases should be reviewed for the upcoming year.
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The Link
Troy Marshall shares a lesson that extends beyond cattle marketing in this edition of “The Link.”
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The Influential 10% with Paul Dykstra
Take a listen as Paul Dykstra with Certified Angus Beef chats with Miranda Reiman about recent data on CAB and the incredible job U.S. cattle producers are doing to bring high-quality cattle to market.
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Cow-calf Producers Can Gain Carcass History by Enrolling in Steer Feedout
Enrollment deadline for Missouri Steer Feedout is Oct. 10. Cow-calf producers benefit by learning how their steers do in the feedlot and on the rail.
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In The Cattle Markets
Stephen Koontz of Colorado State University assesses USDA’s August “Cattle on Feed” report.
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The Link
Author Troy Marshall explores how to put the right cattle with the right information in front of the right people at the right time.
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