Marketing
Demand, verification programs, pricing, risk management and more.
CattleFax Outlook
CattleFax forecasts continued strong demand and high price outlook for cattle producers. Weather and other factors contribute to volatility and slow expansion.
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The Link
Good marketing is the opposite of being selfish. It’s about creating a product that other people want and need, then giving them accurate information and insight to buy with confidence, says Troy Marshall. Here are five steps.
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News & Notes
News from around the country, including USDA-NASS inventory statistics, scholarship opportunities, upcoming educational meetings, approval for the Beef Cattle Research Center at K-State, new resources available to Texas ranchers and a grant available for those interested in solar grazing.
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JBS USA Announces $200 Million in U.S. Beef Investments
JBS USA set to invest $150 million in Cactus, Texas, and $50 million in Greeley, Colorado.
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Cattle and Bison Imports From Mexico Resume
Imports being resumed under new guidelines to protect U.S. cattle herd from New World screwworm.
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Market Closeout
With value differences between pens of cattle routinely exceeding $600, a low-cost, highly fertile cow herd is not the guarantee of success it once was.
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Lean Beef Prices Start Trending Higher
In first three weeks of 2025, cow/bull slaughter is down 30%.
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