Marketing
Demand, verification programs, pricing, risk management and more.
The Link
Troy Marshall, director of commercial industry relations for the American Angus Association, shares the unique characteristics of marketing commercial cattle and tips for how you can take advantage of them.
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Does It Pay to Castrate, Wean, Vaccinate?
UT’s Andrew Griffith looks at the economics of selling calves straight off the cow vs. after preconditioning and applying management protocols.
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Fewer Cattle — and Heifers — on Feed
Total feedlot inventories are down from last year and down 4% from the peak in 2022.
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Avoiding Risks with Relationships featuring Dave Weaber
The cattle industry revolves around relationships. On this episode of “Angus at Work,” Angus Beef Bulletin Editor Shauna Hermel visits with Dave Weaber of Terrain at CattleCon 2025 in San Antonio, Texas. Tune in as they discuss creating value for producers in the beef industry, building strong relationships with consumers, weather trends moving further into the year, how to manage risk by building your own team of experts, what Terrain hopes to provide to animal agriculture and more!
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Market Closeout
The cow-calf sector has never been this profitable. Why should anyone change how they are marketing calves when what they are doing is producing good results? Troy Marshall shares insights.
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Considerations for Successful Heifer Development
Developing replacement females to be long-lasting contributors to the herd is focus of ‘Angus at Work’ episode featuring Lee Jones, senior professional services veterinarian at Boehringer-Ingelheim Animal Health.
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Making Sense of Supply, Pricing and Navigating the Market
Producer profitability, strategic specification adjustments and resilient demand will help stabilize the brand’s beef supply chain through herd size and pricing shifts in 2025 and beyond.
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Environment or Genetics?
Genetics and environment both play roles in Walker Cattle Company’s top-quality, docile cows. Born to cows you can enjoy working with, Douglas and Sonja Walker’s calves excel on AngusLink’s Genetic Merit Scorecard.
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