Brian Walt works smart.

The commercial Angus rancher from Collyer, Kan., came back for daily homework in 1999 after a year at college. For 25 years now, he’s studied all the ways to grow his family’s W6 Cattle cow-calf herd with Angus at the base.

“He studies the data; decisions aren’t made on a whim,” says Dominic Stephens, manager and part-owner of Beef Belt feedyard, Scott City, Kan. “Brian has a very structured program. Nine years ago, he started feeding his calves at my yard and got a taste for higher premiums. Economics drive his program.”

Guided by data, Walt worked to improve the herd from zero Primes to averaging 60%. While some are content with matching the national Certified Angus Beef ^® (CAB^®) average of 35%-40%, today he regularly sees 85%-90% CAB and Prime in his carcass data.

Learning what drives premiums prompted improvement.

After the Primes

In 2008, after breeding with registered Angus bulls for four years, Walt dipped his toe in retained ownership. The first year it was 25%. The next year it was twice that. By year three he was all in.

“Until I finished cattle, I don’t think I understood what it took to be profitable in this industry,” he says.

After five years, loads were grading 85%-90% Choice, but grade had plateaued. Unsatisfied, he looked for ways to improve quality and profitability.

“I started researching different seedstock producers, and kept coming back to Gardiner Angus Ranch,” Walt says. “I was drawn to them because of all the data they provided and the information I found on marbling and its heritability.”

Results came with his first calf crop from Gardiner genetics and continued to improve. Today, he expects 60% Primes in a load. Next year, he anticipates more.

“Our goal is to reach 100% Prime, have the best cattle we possibly can and always feed the best,” says his son Quintin Walt.

Selection for profitability means looking at tangible metrics: growth, performance, pounds and quality. Yet there is one Walt insists is even more critical.

“One of the most important traits people leave out is the consumer,” he says. “The quality of the product that we’re producing needs to be what they want. If the consumer isn’t willing to pay a premium for it, we’re not where we need to be.”

Faster change

When carcass data arrives, Walt gets to work. Progress with fed cattle was fast, but it started with the right foundation.

“I want the same maternal traits as everyone else,” he says. “I want that cow to be a good female, easy-fleshing and breed back; but I want a premium on the other side of it. I don’t think she can be a really good female unless she can also produce a Prime carcass.”

From breeding season, it’s at least two years before knowing if you made the right decisions for genetic progress based on carcass data or replacement heifers getting bred. DNA testing speeds that up by more than half. Phenotype and structure matter, but Walt’s priority is keeping the freshest genetics in his herd. That’s why DNA tests determine replacement heifer selection.

“I’ve seen the progress we’ve made from it in a short amount of time,” he says, noting the return on investment.

His goals are clear, and he’s figured out how to hit his target.

“The quality is bred into them,” Stephens says. It’s up to the Walts and Beef Belt to manage the cattle in a way to reach their full genetic potential.

For their unwavering and successful quest to improve carcass quality while maintaining a strong maternal base, W6 Cattle was presented the 2024 CAB Commercial Commitment to Excellence Award at the brand’s Annual Conference in Verona, N.Y., in September.

Management matters

“It doesn’t matter how hard you feed them. If those cattle aren’t genetically capable of hitting high-Choice, Prime or Certified Angus Beef, they just won’t,” Walt says from years of feeding cattle from across the United States.

Still, he carefully manages his own calves to allow them to achieve their genetic potential.