AMERICAN ANGUS ASSOCIATION - THE BUSINESS BREED

Market Closeout - Troy M

Market Closeout

Troy Marshall, director of commercial industry relations for the American Angus Association, shares how tools for commercial producers can help capture more value for their calves.

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pen of bulls

Selecting Bulls to Meet Marketing Goals

K-State beef cattle geneticist explains how marketing end points influence purchasing decisions.

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a-deeper-dive

A Deeper Dive

Here are three "Angus At Work" episodes focused on feeding strategies and management, including “Don’t Feed Cows Like you Did 20 Years Ago with Ted Perry,” “Keeping Climate Solutions Voluntary with Ashley Bruner,” and “Flexibility and Smart Supplementation with Karla Wilke.”

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Shauna Hermel

Angus Stakes

Editor Shauna Hermel shares why it is important to keep accuracies and associated possible change in mind when evaluating expected progeny differences.

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Kelli Retallick-Riley

Sorting Gate

AGI President Kelli Retallick-Riley dives into three critical aspects of GeneMax Advantage that drive its value for producers: Total Advantage, the Combined Value ($C) dollar value index, and the return on investment you can achieve by integrating GeneMax into your operation.

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cattle in tall grass

Common Ground

In this edition of “Common Ground,” Mark McCully shares that when evaluating animals, “better” means different things to different environments, but focusing on what is best for the beef industry is a common goal.

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Kara Lee

A Cattleman’s Balancing Act

Cattlemen discuss selecting traits for progress in their herds.

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young bulls

Evaluating Bull Fertility: Scrotal Size and Shape

A bull’s scrotal size and shape are strong indicators of his fertility and his offspring’s fertility potential.

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Market Closeout - Troy M

Market Closeout

With value differences between pens of cattle routinely exceeding $600, a low-cost, highly fertile cow herd is not the guarantee of success it once was.

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