For nearly two centuries, the streets of what is now the historic stockyards have been worn in by the boots of countless cowboys. In the 1800s it was dusty travelers driving cattle north; this November, Angus producers will add their scuff marks to the bricks.

American Angus Association members are headed to Texas, for the 2024 Angus Convention, Nov. 1-4. 

“We are looking forward to being back in Fort Worth for Angus Convention this November,” says Caitlyn Brandt, director of events and junior activities for the American Angus Association. “Cowtown certainly attracts cattlemen and women from across the country along with allied industry members.”

Fort Worth will serve as a fitting backdrop to drive innovation, explore and shape the future of the Angus breed, and engage in education and conversation.  

The event will kick-off in a “Welcome to Texas” fashion with the National Angus Tour and Beef Blitz on Friday, Nov. 1. These ticketed events immerse attendees in the local industry. 

National Angus Tour

The National Angus Tour is an annual favorite for members, allowing them to travel the countryside, visit with new and old friends and experience the Angus breed in a landscape different than their own. The Texas Angus Association will host this year’s National Angus Tour with stops at: 

Cox Ranch:

During the last 40 years, Cox Ranch has developed two of the leading programs for registered Angus cattle and racing American Quarter Horses.  

Vytelle Corporate Laboratory:

Vytelle is a precision livestock company reshaping how cattle producers worldwide optimize their herds. See their solutions firsthand. 

Teskey’s Western Store:

From the ranch to the rodeo, Teskey’s is a Texas destination for the whole family. 

The other tour option will allow participants to enjoy a day visiting Certified Angus Beef® brand partners in the Dallas-Fort Worth area. Beef Blitz is a behind-the-scenes look at the foodservice and retail world, showing how progressive technology and merchandising offer consumers the best eating experience with the best Angus beef.   

General sessions

The stellar lineup continues through the weekend with general sessions focused on providing producers with unique perspectives and a little food for thought to take back to the ranch.

Opening Session: Disruptive and Un-Traditional Marketing with Branding and Relationship Expert Scott Stratten 

The ability to build relationships and be heard by your market has never been greater, but it is overwhelming to determine what tools to use. This entertaining and thought-provoking talk covers both online and offline methods of staying in front of your target audience so when they have a need to buy, they choose you. 

Genetic Symposium: The Genetic Key: Revolutionizing Animal Health in Beef Cattle Through Genetics 

How can genetics play a role in addressing health challenges in beef cattle? From hereditary diseases to resilience against environmental stressors, we will explore advancements made in other species and how genetic advancements could transform the landscape of beef cattle management. Discover how harnessing genetic insights can not only mitigate health issues but also enhance productivity, sustainability and profitability within the beef industry.

Inspirational Session: No Bad Days. How To Live The Rest of Your Life Without Having Another Bad Day with Hunter Pinke

After becoming a paraplegic in a skiing accident, Hunter was told he would have good days and bad days. He decided differently. Hunter shares the real source of joy and the truths that can get you through any tough day.

Mark your calendars

Angus Convention is not just for Association members. Texas Regional Manager Radale Tiner encourages local producers to take advantage of resources coming to their backyard.

“This is a great opportunity for both registered and commercial producers in Texas to learn more about innovations in our industry,” Tiner says. “It is also a great networking opportunity to share a bit about the great things we have going on in the state’s beef industry.”

All members are welcome to invite commercial customers to participate in the convention, connect with fellow ranchers and attend the educational sessions. Angus University will host an additional session focused on commercial operations.

Capturing Value Commercial Cattlemen’s Session

Take an in-depth look at a rapidly evolving marketplace and how AngusLink^SM may be your missing link to capturing added value.

Between educational sessions, we will celebrate the accomplishments of producers who have helped move the breed forward, elect the next Board of Directors, discuss the state and future of the American Angus Association, and explore industry innovations at the trade show.

Join your Angus Family in Fort Worth. Together, we celebrate tradition and explore innovation.