AMERICAN ANGUS ASSOCIATION - THE BUSINESS BREED

Everything They Have

For giving it their all, Anderson Cattle receives Certified Angus Beef commercial producer award.

By Morgan Boecker, Certified Angus Beef Producer Communications Senior Manager

September 27, 2023

Roy, Troy, Rosemary and Zane Anderson

Anderson Cattle: The Andersons back (from left) are Roy and Troy. Front (from left) are Rosemary and Zane.

If snapshots in scrapbooks could talk, they’d tell of both the good and the hard times the Andersons have seen. Burning the old milk barn so a new calving and horse barn could be built. A framed shed ready for metal before a storm knocked it to the ground to push restart. Or just daily life on a ranch with four kids, and now a growing bunch of grandkids. 

To see it live, Anderson Cattle tells a story of hard work. 

Progress is a necessity on the Guide Rock, Neb., ranch, where Troy Anderson manages a commercial Angus herd, small grower yard, his 10-year-old son and a testing environment. 

“It all goes back to efficiency,” Troy explains. “The more comfortable the cattle are, the higher possibility of that calf grading better and growing better in the feedyard.”  

His focus is clear: maternal cows that thrive in his environment and big calves that will grade premium Choice and Prime. His approach also includes respect for his livestock, people and land. 

For that, Anderson Cattle was honored with the Certified Angus Beef (CAB) 2023 Commercial Commitment to Excellence Award. Troy; son, Zane; and parents, Roy and Rosemary, received the award in September at the CAB Annual Conference in Las Vegas.

 

Long-term priorities

Quality has been a priority for the Andersons even during CAB’s launch in 1978. When they heard of a premium beef brand looking for Angus cattle, they called to find out where they could take a load of calves. 

“I just remember shoveling corn and shoveling corn and shoveling corn,” Troy says. 

Back then finishing calves took manual labor, scooping feed into a wheelbarrow to pour into a wooden bunk. When the calves were ready in the summer of 1980, they were hauled to Litvak Meat Company in Denver. 

“We did really well with them,” Roy recalls — 64% qualified for the new CAB brand.

The family sought better genetics through bull sources and being selective with replacement heifers. Looking for Targeting the Brand™ logos in bull sale books is an easy tool to use today. 

“Targeting the Brand™ tells me a bull has the genetics to produce a higher percentage of calves that qualify for the CAB,” Troy says. 

That’s his target, too. 

Bulls also have to check the box for efficiency, growth and ribeye area.

Today, loads of cattle far outnumber their first pen of fed calves in 1980. Loads now often average 90% Choice and Prime with more than half hitting CAB. The few Select grades can be traced back to a problem in that calf’s life, Troy says.  

“We’re bottom-line driven,” he notes. “If we can get an extra $6 per hundredweight, that’s $50 to $60 a head. That can be the difference between making money or not on a set of calves, especially with the things we’ve gone through the last few years in the cattle industry.” 

It just made sense to build a yard. Since 2015 Troy has fed and finished home-raised, purchased or customer cattle in his 850-head feedyard. All are marketed on a quality-based grid. 

As soon as he gets the carcass data back, he’s matching sires to electronic identification (eID) tags to see if the bulls will get used again next breeding season. Data and technology are keys to improvement.  

“Harvesting more CAB qualifiers not only gives us more profit, but it helps consumers feel better about beef. It also makes me feel better about our cattle, knowing that we’re producing beef that people want and enjoy.” – Troy Anderson 

Also, consumers can feel better because the cattle raised according to Beef Quality Assurance (BQA) guidelines relate not only to product in the grocery meatcase, but to the entire herd. 

Meeting cows’ needs

Reaching higher quality grades starts with taking care of the cows.

“Our Angus cows have to give calves a good start by getting them up and nursing,” Troy says. “But it’s up to us to make sure the cow has what she needs to make good colostrum.” 

That’s just the start. If a calf gets even a little sick or develops lung problems, its performance is affected. 

The pressure is on the females to do their job. He keeps sound, moderate size cows that can raise a big calf and breed back over the years for longevity. 

“There’s always been the desire to raise good cattle and do a good job with the cattle we have,” Troy says. 

Selection for better cows started with Roy.

“He had 35 cows when we got married in 1970,” Rosemary says. “We could never get more than 40, because either lightning would strike one or something would happen. That’s just the way it was.” 

Gradually, they grew their herd until it was the main focus, which led Roy to artificial insemination (AI) school in the ’80s. 

“After that, we kept the AI heifers because you could pick them out of the herd, just bang,” Roy says. “They were the bigger, nicer ones.” 
They AIed 100 heifers and 150 cows last spring, a herd that’s dwindled in the face of too many consecutive dry years. 

Waterlines run across 600 to 1,000 feet of surface to get water to the cows lucky enough to be on grass. Others are fed longer and kept drylotted well into the summer. 

“It’s a testament to Angus cows and careful management,” Troy says. “We’ve pushed them for efficiency but upped our mineral program to make up for the differences.” 

 

A man and boy kneel in front of a cow in a field

 

Easier and better today 

Run-down fences, eroded farm ground and a dream lay before Roy when he moved to Nebraska in 1963. That snapshot in time is long gone, after days of putting in terraces, planting trees and replacing fence. 

The couple started out farming wheat, milo and silage while ranching on the side. As the kids grew in number and the weather was dry, Roy would pick up some dollars custom-farming or working shifts at the Superior dehydrating plant making alfalfa pellets from midnight to noon. 
“I’d sleep two to three hours, get up and work for me a while, then go back to work,” Roy says. “Rosemary was getting pretty aggravated, but it’s all worked out.”

Other days he would spend nearly 24 hours swathing or baling hay. 

“That was probably the hardest work I’ve ever done,” he recalls. 

The days were long and the work physically exhausting. 

Troy moved home in 2001 to help Roy with a large custom hay assignment that first summer, and he started a fencing business. Extensions of the work he was doing on their ranch. 

“We put in miles and miles of crossfence and several miles of waterlines to tanks,” Troy says. 

The new system distributed the cows’ grazing, resulting in better grass. It makes life a lot easier for herd and pasture, especially during a drought, he adds. Cows will graze more areas of the pasture when they have access to fresh water. 

Memories of progress bring a smile. It isn’t easy passing the reins to the next generation, but Troy says his parents have been accommodating to let him make decisions and learn from them. 

An Angus cow stands in a field
A man and a boy high five while riding horses
Strength together 

The cattle may determine what’s on today’s to-do list, but people are the heart of the operation. 

It takes the same firm, yet gentle hand to be a stockman and a dad. Lessons Troy learned the hard way in the past guide him as a father when he has Zane in tow.  

“I like to help sort cattle because you can learn a lot about them,” Zane says. “Dad taught me to be calm around livestock because they can sense you. So, if you’re angry or happy, they can sense that.” 

Bonding over cattle holds special meaning to both father and son.

“I learned how to handle cattle really well because we had a lot of electric fence growing up,” Troy says. “To have Zane out there wanting to learn, it means the world to me thinking I’m raising someone who may help move the industry forward.” 

While age may be slowing down Roy and Rosemary, food brings everyone together at least once a day. They sit down and enjoy meals, even if it’s wrapping up a hamburger and delivering it to where Troy, Zane and their part-time hired hand are working. 

“I believe it is very important for families to take that time together,” Rosemary says, “just one look, or dinner conversation, to know how the day went.” 

Everything they accomplish, they accomplish as a family. 

“We have lived here 50-some years now,” Roy says, “and we’ve got everything situated about the way we want it.” 

While pictures taken today would stir envy in many ranchers, those 10 years from now will only build on successes. This family plans continue to give everything they have to get better. 

“Mom has scrapbooks where you can see pictures of what it used to be like,” Troy says. “Our progress and what we’ve built here, I’m pretty proud of that.” 

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